Trust me, people get really PO’ed by this type of thing. People are on this website because they are looking for information that is free of advertisement and biases. Be very careful about posting the same link many times in the same subreddit as this can trigger Reddit spam filters to remove your posts. Plus, when you think about it – would you trust a link that you see many times in the same thread or one that you only saw once? Personally, I wouldn’t trust the person who says the same thing repeatedly as it just feels like spam.

People love looking at pictures and videos. To make your posts more appealing, consider adding some, but be sure you choose a picture that is relevant to your topic. Automatically, people will be more drawn to your posts because it will catch their attention more than just text.

It goes without saying, but make sure what you write adds value to Reddit. People not sharing valuable information are not going to get upvoted. The content is most important and having interesting content by default, will bring those upvotes. Show emotion and share unique ideas. You can always delete your posts that didn’t get upvotes, so keep this in mind.

Occasionally when you’re out of ideas you might consider checking out old top posts and re-submitting those ideas. They are bound to produce more upvotes as they were popular before. Users change often and people won’t necessarily remember the topic from so long ago. After all, you can simply buy Reddit upvotes and become viral today!

The answer is yes, they should consider Reddit too. We all know that most social media marketers focus on the big platforms such as Facebook, Twitter, Instagram, LinkedIn, and Pinterest as if they’re the only options for social media marketing. Of course, an enormous number of social media activities continue to happen there. However, they are not the only ones you can use. The Internet is growing day by day, which means that there are many social niche communities that may be preferred by the customers you serve. 

Even though the platform is one of the least utilized social media marketing platforms, it is also one of the largest. Reddit holds 6th place as the most visited website in the United States, whereas globally it is ranked the 17th. According to Alexa.com it averagely has a daily user time of 11:29 in comparison to Facebook’s which is 9:34. Even though it isn’t able to beat Facebook in daily traffic yet, it beats Twitter and LinkedIn.

What you should know is that it is large and active. The chances are that you probably aren’t marketing there yet. Don’t worry. We will show you how to do it.

Reddit marks itself as the “headline of the Internet” primarily due to the fact that it’s focused on collecting social news. The platform is many times used as an internet forum. The users have the chance to submit content while the others have the chance to either upvote or downvote it. In other words that is the main function of the site. Additionally, threads with the most popularity go to the top. 

In general, it has comprised thousands of individual groups organized around particular topics and interests. For instance, r/politics’ main focus is on political news around the globe, whereas r/dogberg’s main focal point is on dogs’ footage that haphazardly knocks over people and things.

While Twitter users follow particular accounts to create what sort of content appears in their feed, Redditors do have the chance to subscribe to the groups(communities) they prefer.

Since it has this voting system, you’ll have the chance to see in detail the internet’s most popular content. If you already own an account, your front page will be in relation to the communities and topics you prefer. Then users do have the chance to upvote, downvote, discuss, argue and also users have the chance to even answer each other’s questions. 

The second you have an account, you are free to decide how you wish to participate in it. You can see the platform as a sort of news feed, or if you want you can submit topics. To social media marketers, it is exciting to be able to total and share original and high-quality content with potential customers.  Moreover, Redditors can organize what they want to see even by location. 

It’s important to mention that users are protective of the communities they’ve built. A lot of marketers that don’t fully understand how it works approach the platform the same way as they approach Craigslist. In most cases, they don’t think about the values and priorities of the people they engage with. 

It’s of significant importance to be aware that people became part of certain communities for specific reasons, hobbies, social related causes, or just for fun, and you have to respect that if you plan to become successful on the platform. 

If you’re planning to market on this social platform, you should take a look and try to adopt the below-mentioned practices:

• Firstly become a member. The majority of people don’t trust a newly created account with no posts. Before starting marketing, try to participate, contribute and observe how things actually work. 
• Try to give more than you actually take. According to research, most communities require that you contribute 80% of the cases and you’re left with only 20% self-promote time. However, that ratio isn’t unchangeable. Based on the content you have it goes up and down.
• Make sure you’re posting authentic content and engaging in the right way. Try to contribute to the community, this way you will gain a lot of fans for your brand. However, you have to know that you won’t be a successful marketer on this site if you repurpose most of your daily Facebook post and dump it in a subreddit.
• Don’t use shills. Users don’t like it when marketers use fake accounts, undisclosed paid sponsors, or employee upvoting requirements. None of it works with users, so don’t even try to pull one over on them. 

The above-mentioned norms are universal on the site. However, each target community has its own culture.

By becoming a member first, you’ll be able to easily get used to the traditions and also mannerisms of the subreddit. Additionally, you’ll be able to find out what sort of content people prefer, and you’ll learn how to title and format your content for maximum effect. You may also learn the unspoken rules of the subreddit.

For instance, r/CatsStandingUp allows only pictures of cats standing up. An enormous number of subscribers(about 300,000) of this community submit their content with the title ‘Cat’, and also post replies with the same text. There’s no reasonable answer, however, that’s how it is. Thus, if you enter that sort of community and try to do something different, as a result, you’ll get downvoted out of the viewing range immediately.

It is of high importance to know these things since users quickly ignore and remove outsiders. Redditors are diligent and they try to maintain their community standards. They are aware that if they don’t maintain such standards, their favorite part of the internet can be filled up only with people that look for ways to sell things. 

If you plan to start marketing your own business on this site, it’s quite helpful to follow the below-mentioned steps.

Create an Account

First and foremost, you should create an account. We would recommend that you choose a username that includes a keyword of your brand and also a personal name. Because it feels much more original if you attach a real person to your marketing activity. 

TrackReddit is quite helpful since it sends you alerts when the keywords and phrases you chose are used on the platform. Thus, anytime users mention their own brand or engage in any conversation relating to the topics or product types that interest them, you can immediately see what’s going on. 

Make sure you check all of the subreddits that may be related to your brand. You can start checking from the default front page. Then, in order to find out more niche communities, you can take a look at the recommended communities with a subreddit sidebar and you can search on Google for “Reddit + (the topic or keywords that matter most to you).

Make sure you visit the platform daily and browse your feed and check in on discussions. Then, if there are places that you could contribute, start upvoting and adding comments. Observe what sorts of content your target communities prefer.

Make sure you adopt a regular commenting rhythm before you actually start submitting original content. In other words, you have to really contribute, engage in discussions, answer questions, and also share some jokes here and there. 

Do your best to create content uniquely for your target audience, but don’t give up if it doesn’t receive the needed recognition. Not all the posts go viral even on Facebook. Similarly, not every contribution will receive a lot of attention. However, it is a step closer to success if you receive some positive comments as well as a few upvotes. 

Just as every other social media platform, even Reddit requires you to be active and contribute to the community. 

After you follow the above-mentioned steps, don’t forget that if you use the platform as a marketing platform, you need to figure out the best plan to get the attention of your chosen audience.

Reddit differs from other social media platforms, thus, it occupies a different place in your strategy as well as a different kind of brand engagement. While using it, you have the opportunity to talk with your target audience. Additionally, you also have the chance to become part of certain communities related to your brand. 

As we mentioned, Reddit differs from other social media platforms, and it will not replace the other traditional follower-based platform. However, Reddit is a good opportunity to create and share original content in relation to your brand.